Jake Herridge

I came up in operations, learning how real work gets done. Now I mostly make things and write about it. Apps, tools, essays, the occasional flop.

Jake Herridge Jake Herridge outdoors

How my head is organized. Everything I have built, written, and believe, joined by typed edges. Click a dot. Drag one around. The dashed ones never shipped, and they stay on the map anyway.

Jake Herridge PocketWild Synapse Synapse Capture APD Storytelling System Kitchen Happy Making Moves PT The AI Hub Automated reviews A 3D image maker A wardrobe tool A wage data tool Compute, Then Narrate Abundance or Scarcity From Dashboards to Decisions The Boy and the Sword A Fall Morning Glitchy Gators Tiny Keycaps Ornate Eagle Sword Curiosity compounds Moments matter Why before how The infinite game Honest flops People over busywork Viktor Frankl Tony Fadell James Carse Scott Belsky Maxwell Maltz David Epstein Andrej Karpathy Aldo Leopold Bentonville, AR The family

solid = made or wrote · dashed = shaped · dotted = led to · long dash = runs beside

From the Collection

The whole collection →

No. 001 · iOS app · 2026 · once known as Entry No. 138

shipped

PocketWild

A pocket-sized field journal where every creature you find gets a name.

A native iOS app I built end to end as a non-coder: I defined the product, drew the pixel art, and directed Claude Code through the Swift build, the iNaturalist computer vision, and the location and weather data. No ads, no subscriptions, no data collection.

pocketwild.app →

No. 002 · Knowledge system · 2026

growing

Synapse

A second brain built for an AI to read.

My knowledge system. It breaks what I learn into small typed nodes joined by typed edges, and every node carries its source and a verification status. An AI can traverse it and answer with citations instead of vibes. The Map on this site is its public cousin.

See the public cousin →

No. 004 · Open source · 2026

shipped

APD Storytelling System

Turns messy operational data into a brief and deck a board will actually read.

A Node.js pipeline that turns fulfillment-automation metrics into one-page strategic briefs, a thirteen-slide executive deck, white papers, and a chart library, all from one shared design system. Built as a working demonstration on synthetic data.

View on GitHub →

For most of history, building something real took a team, a budget, and a yes from someone above you. Not anymore.

One curious person with the right tools can make almost anything now. That is the part I cannot get over, and most of what I do is just me chasing it. I built an iOS app without writing the code. I have shipped tools that handed people their afternoons back. I write because I finally have something I want to say.

The thread through all of it is simple. Get the boring work off people, so they can do the part that needs a human.

From the desk

All the writing →

Building something good?

Tell me about it. I am always up for a good problem, even just to think it through together.

Get in touch